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"Business development
networks are among the most effective means of generating
word-of-mouth business"
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What is
a business club?
A business club is a meeting place for business people, held at
a local restaurant or hotel.
What is
the purpose of a business club?
The business club brings business people together to network and
to help each other generate new presold, pre-qualified prospects.
You'll also pick up valuable marketing ideas and have a chance to
feature your business to the group.
What is
a presold pre-qualified referral?
These leads are what make the business club special. Once you know,
trust and appreciate other business members, you'll naturally refer
business to them. You'll learn a technique that will presell the
prospect on your club member's business. Other club members will
do the sarne for you. You will look forward to receiving presold
prospects for your business.
Will every
referral or lead be presold?
That would be nice. However, there are other types of leads you
will receive as a business club member. They may not have their
checkbook out and be ready to buy, but they'll be good quality leads
that can help you increase your business.
I'm new
in my business, and I don't know many people yet. What if I can't
give any leads to anyone?
Don't panic. It will take a while for members of the club to know
you and your business. You'll need some time to become familiar
with other club members. Over time, you will be both giving and
getting new leads.
What does
the person running the breakfast club get out of it?
He gets exactly the same thing every member receives: presold pre-qualified
business. Everyone needs new business. This is just an inexpensive
and fun way to get it.
What types
of businesses join the club?
The business club is not limited by the types of businesses that
can join. In fact, any business that desires to network with a broad
range of business categories is invited to join us. We have service
businesses, product business, manufacturing and distribution businesses.
The variety means more new business leads for you.
Do you allow
more than one business per category?
No. You are the only business of your type in the club. This gives
you a big marketing advantage at our business club. A business owner
never has to worry about competition from a similar business. Your
business category is exclusively yours.
Are there
guest speakers?
Every member of the breakfast club is a guest speaker. Each member
will have the opportunity to give a short talk on their business.
Occasionally, an outside speaker will talk to the business club
about a topic that pertains to our businesses. However, the focus
is to learn more about each member's business and how we can help
them.
How long
is the meeting and what is the format?
The business club meetings only last for just over one hour, and
we meet once each week. We begin at 7:15 and end promptly at 8:30
in the morning. The format is simple. Over the course of that one
hour, you introduce yourself, eat breakfast, listen to a guest speaker,
and exchange leads.
How
much does it cost?
This is my favorite question! Your
only expense is the cost of your meal.
The club has a one-off joining fee of £50. This is a very inexpensive
way to do business. It's cheaper than advertising, and a whole lot
more fun. Sounds like a good deal, doesn't it? Time: 7:00 for 7.15 am. until
8:30 am. every Wednesday.
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"Word of mouth has
long been recognised as THE most cost effective form of
marketing a business can use"
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